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São Paulo, the Brazilian city where everything takes place, can be considered an important laboratory of great ideas. The creativity is irradiated in all corners of the city and in megaevents like the Virada Cultural [Cultural Marathon] and the São Paulo Fashion Week. A recent research, conducted by the São Paulo City Hall, points out that the creative economy (a group of sectors like design, fashion, culture, technology, arts, etc.) moves about 40 billion reais [T.N. Brazilian currency Real, pl. Reais] a year – 10% of the city’s GIP [gross internal product].

The large number of cultural attractions spread throughout the city, revitalized and reinvented areas, and their connections make São Paulo a Creative City. City where the search for day to day solutions for improvement of the quality of life of its residents and consequently, of its visitors’ delightful stay, is constant. City that stimulates social encounters through events in street, squares and parks. City of cultural effervescence, which preserves its history and values the identity of its people.

São Paulo City Hall, through São Paulo Turismo, developed this itinerary with the intention of revealing the innovative spirit of this metropolis even for visitors that have less time to get to know the capital city of São Paulo. Take advantage of every moment in São Paulo, experience creativity in some of the selected attractions in this tour and enjoy this Creative City!

Attractions of Creative City Tour:

Vila Madalena |Ÿ Alameda Gabriel Monteiro da Silva |Ÿ Catavento Cultural |Ÿ Museu do Futebol |Ÿ Museu da Língua Portuguesa |Ÿ Casa da Imagem / Beco do Pinto / Solar da Marquesa de Santos |Ÿ Centro Cultural da Juventude Ruth Cardoso |Ÿ Cinemateca Brasileira |Ÿ SESC Pompéia |Ÿ Casa de Pedra (Gaudí Brasileiro) |Ÿ Parque da Juventude Ÿ| Praça Victor Civita Ÿ| Museu Aberto de Arte Urbana (MAAU) |Ÿ Baixo Augusta |Ÿ Rua Avanhandava | MASP – Museu da Arte de São Paulo /Ÿ Instituto Cervantes /Ÿ Conjunto Nacional / Caixa Cultural Ÿ Centro Cultural FIESP – Ruth Cardoso /Ÿ Itaú Cultural /Ÿ Casa das Rosas |Ÿ Parque Ibirapuera |Ÿ Mercado Municipal Ÿ| Praça Benedito Calixto |Ÿ Centro Cultural São Paulo |Ÿ Grandes Galerias Ÿ| Complexo Ohtake Cultural |Ÿ Cidade Universitária