Famtour (familiarization tours) program is an invitation to the travel industry professionals to know São Paulo destination.

Travel expenses are supported by São Paulo Turismo S/A and participants may experience the city, and acquire know how to start selling São Paulo as a destination or event intensify it.

If you are interested on a technical visit to São Paulo using the Program Famtor, please, fill in the visit form. We will be pleased to analyze your request.

I. FAQ

1 - Why visit São Paulo?
São Paulo is among the world luxury, entertainment and cuisine capitals. Visiting São Paulo is getting in touch with a universe of cultures, religions and tastes. There is no doubt, a quality tourist product for your client. São Paulo gather glamour, sophistication, enthusiasm and a number of attractions for the most fussy people. São Paulo is urban tourism. Culture and vanguard is our sun and beach.

There is not only one reason to visit São Paulo. There are many reasons. São Paulo offers uncountable attractions for a varied range of people. Get to know better some of these attractive features of São Paulo to better present them to your clients. Certainly São Paulo will fulfill their expectations. Few cities in the world are so attractive for so many different people at the same time.

São Paulo is vanguard. Keep in mind! First modernist movement in Brazil, Modern Art Week in 1922, was held in São Paulo. And also the first Modernist literary work was dedicated to São Paulo. “Paulicéia Desvairada” (‘Frenzied São Paulo’) by São Paulo born author Mário de Andrade, challenged conventions using irony and audacity. By the way, audacity is another important feature of the city,  Especially seen on architecture already integrated to São Paulo landscape, like São Paulo Museum of Art (Masp), designed by Italian Lina Bo Bardi, famous Copan building designed by Rio de Janeiro born Oscar Niemeyer or the brand new Hotel Unique, by São Paulo born Ruy Ohtake.  

São Paulo is a trend generator in several sectors. As an example you can see the city fashion, part of the world scene. With São Paulo Fashion Week, Brazil is part of the calendar of fashion parades, together with Paris, New York, London and Milan. This initiative started in 1996, under the brand of Morumbi Fashion and established those dates to release collections not only by São Paulo stylists, but also from the whole country for the whole world.

São Paulo is sophisticated. Few places in the world offer such attracting and famous international and Brazilian brands. Luxury segment moves US$ 3,5 billion every year in São Paulo. From jewelry to import cars, from famous brand clothes to cosmetics and beverage and fine cuisine products. You find the best in Brazil in São Paulo. And also the best in the world.

São Paulo is an excellence center in sectors like business, technology, education and health. Talking about São Paulo is talking about service quality. Agility and efficiency are some features of São Paulo,  Especially talking about services.  

São Paulo is a consumption center. High purchase power in São Paulo increases the number of both business and entertainment events in the city. If you like shopping, you will not find so many shopping options in any other city in Brazil.

Wide cultural options. Cultural scene of São Paulo is complete. Cultural environmental in São Paulo is rich in activities. You can find the best in arts and performances here. Concerts of Brazilian and international music artists, several theater plays and acclaimed films. It is impossible to be quiet in a city where everything happens.

A living night life São Paulo is for everybody. You will find everything for everyone – with much fun. It is clearly seen at night, when people and the city are ready for “balada”. You can find nightclubs with Latin, electronic, rock, pop, Brazilian music… With live music or DJs driving pick-ups, nightlife in São Paulo offers your preferred music style. No matter if you want to go for a classic concert at São Paulo Hall or dance the latest hits. São Paulo means night life fun.

2- How can I get support to visit the city of São Paulo?
Travel professional may get support through program Famtour,  Where São Paulo Turismo S/A supports your travel by an interaction with the São Paulo tourism production chain to help part of your travel expenses. For travel expenses, we mean: Hotel, food, transport, entertainment, etc.

3 – What should I do?
Fill in a visit request form found on the website. This form will be sent to a committee organized by members of several tourist segments in São Paulo. As soon as your request has been concluded, you and/or your company will be informed if and how your stay in São Paulo will be supported by São Paulo Turismo, the official body of Tourism in São Paulo.

Steps
1 – fill in visit request form
2 – send form to São Paulo Turismo on the Website.
3 – if not possible using the Website, send your request to This e-mail address is being protected from spambots. You need JavaScript enabled to view it
4 – Wait for our reply! We will be glad to show you our city!

To be analyzed, all the fields in the form must be filled in. It is recommended to fill in and send form within 3 months in advance, a shorter period may affect our service.
São Paulo Turismo will carefully evaluate each request received, as well as reply them until within five business days from receiving.