Check this calendar regularly for information that will allow you to organize your schedule to take advantage of the events and activities that take place throughout the year in this vibrant, and trend-setting metropolis that, with each passing day, it is being recognized as the center for culture and knowledge in Brazil. São Paulo is a consolidated business travel destination and in fact, over 90,000 events are held here each year. Of the major fairs that take place in the country 75% are held here. But we are not only the business capital of Latin America, we are also a major entertainment center. We have more than 260 cinemas, 160 theaters, more than 40 cultural centers and more than 110 museums, as well as countless exciting nightclubs. Not to mention shopping – with 44 shopping malls and dozens of specialty streets. And gastronomy – there are more than 12 thousand restaurants with 52 kinds of cuisine from every part of the world.
And when visiting the city on business or for a convention, congress or trade fair, stay an extra day and let São Paulo and its amazing array of options surprise you.
For these reasons, it’s very worth your while to discover this metropolis, full of learning, trends, aromas and colors.
We are sure that São Paulo will surprise you. Let yourself be seduced by the cultural diversity of this gentle city, that pleases all kinds of tastes. You’ll get a better understanding of what it is to be a paulistano. “Let this city surprise you!”

















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